Digital
Marketing is strategic marketing activities adapted to digital media,
obtaining, within the digital environment, the efficiency and
effectiveness of direct marketing and at the same time frame enhances the results of traditional
marketing. In its operation are
usually used channels, and digital media tools. Based on Gabriel
Cruz, the term "digital marketing" doesn't exist, what
exists is the marketing put on digital media. An effective
example is Facebook which quickly conquered the general public, soon
surpassed the competitors, the key is simplicity, speed of execution and
also the freedom the user needs to handle his duties. Using
the network was so successful that information mill purchasing
creating a communication environment with the customer, allowing
companies to possess a business page with the Fan Pages.
Marketers are increasingly focused on target and communicate with
your target, to make the experience of customized user (CX). All
of this has to be aligned also on ROI (return on investment). It may sound pretty simple,
segmentation, an advertising and marketing strategy and a
mathematical calculation to aggregate the results. Unfortunately
simplicity seems only. Among the key features for targeting would be
to learn about consumer behavior, for this in-depth understanding
of consumption known as the Science of consumption is needed. According
to ESPM Consumer Sciences is: "examine the way the individual
consumer exchange helpful information on products or services and
receives gratification in this process and investigate the
reasons that led him to make this
exchange employs biology and neuroscience as helps with. Knowledge
of the peculiarities of individual ducts and woman, child and
adolescent, adult and elderly. " After the theoretical knowledge using
the practice followed by organizing the information to
build up strategies, bringing to target personalized attention, using
5 ways to attract and retain ideal clients: Crm (CRM): Customer Relationship Management. Class
tools that improved communication with the client. Store data for
every customer to build up a customized care. Cross-Channel Marketing:
Cross Channel (cross-checking). Means using many channels to convey the
content, of course channels that are well suited for
your segment. Marketing content: it is the type of marketing which involves the creation and sharing of happy
to have more customers. This
being the videos, news, ebooks, blogs, guides, articles, white papers, answers and questions, and others. Social Marketing: Network marketing may
be the management process of
social innovation targeted at promoting something on the social
issue, using marketing techniques.
Data management: Among the basic pillars for any ommnichannel technique is the ability of a
business to utilize data. Additionally, dat-a allow a
company to evolve in relationship management with customers, product
analysis and strategic management. Find out
more about digital marketing
and know the optimal technique for your business Agency:
PPG Digital Agency works strategically Results Generate paragraph. We are
specialists Database integration, software, local, Virtual Stores, graphic design, website design and digital
marketing.
